Elumi by Skyway Labs

Privacy Policy

Effective date: May 2026

Your relationship is personal. This policy explains what we collect, why we collect it, and how we keep it between you and your partner — and nobody else.

What we collect

When you use Elumi, we may collect the following information:

Name and email address — provided when you sign in via Firebase Auth or Apple Sign In.
Daily ritual answers — your written responses to each day's prompt.
Partner reactions — emoji or text reactions your partner leaves on your answers.
Photo memories — images you choose to upload to your shared memory space.
Device push token — used exclusively to deliver notifications to your device.

What we never do

We will never sell your personal data. We will never share your data with advertisers. Your ritual answers, memories, and relationship details are private — visible only to you and your partner.

Third-party services

We use a small number of trusted services to operate the app:

Firebase (Google) — authentication, cloud storage, and analytics. Google's privacy policy applies to data processed through Firebase.
RevenueCat — subscription management. RevenueCat receives only the information required to verify and manage your App Store subscription.
Apple Push Notification service (APNs) — for delivering notifications to your device. Apple does not receive the content of your notifications.
Anthropic Claude API — used to generate AI-powered recaps and summaries. We send anonymized versions of ritual prompts and answers only. These are not linked to your name, email, or any personally identifiable information.
PostHog — privacy-respecting product analytics. We use PostHog to understand how the app is used in aggregate. We do not send PostHog the contents of your ritual answers, memories, or messages.

Data retention

Your data is stored for as long as your account exists. If you delete your account — via Settings → Delete account — all of your data is permanently erased from our systems. This action cannot be undone.

Your rights

You may request a copy of your data or ask us to delete it at any time by contacting us. If you are located in the European Union or a jurisdiction with applicable data protection laws, you also have the right to object to processing or lodge a complaint with your local supervisory authority.

Children

Elumi is intended for users aged 17 and older. We do not knowingly collect information from children under 17.

Changes to this policy

If we make material changes to this Privacy Policy, we will notify you through the app or via email before the changes take effect.

Contact

Questions or concerns? We'd love to hear from you.

hello@skywaylabs.io